The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini\u2014\u201cthe foremost expert on effective persuasion\u201d (Harvard Business Review)\u2014explains how it\u2019s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change \u201cminds\u201d a pre-suader must also change \u201cstates of mind.\u201d Named a \u201cBest Business Books of 2016\u201d by the Financial Times, and \u201ccompelling\u201d by The Wall Street Journal, Cialdini\u2019s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener\u2019s attitudes, beliefs, or experiences isn\u2019t necessary, says Cialdini\u2014all that\u2019s required is for a communicator to redirect the audience\u2019s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, \u201cYes.\u201d His book is \u201can essential tool for anyone serious about science based business strategies\u2026and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson\u201d (Forbes).<\/p>\n","protected":false},"excerpt":{"rendered":"
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